Today there is a race out in this world, at every step today’s student has to be ahead of someone.
Especially when it comes to exams the pressure on students to perform better is very high. And the pressure is to perform better than someone. Constant Comparison by parents amongst their peers, neighbours and siblings is very high pressure on today’s students.
In 2017, Mirinda started a campaign “Release the pressure” to highlight this issue. In the second edition of this campaign, the brand aims to bring forward the issue of constant comparison and help people realize the amount of pressure students are under, by asking them to pledge their support towards the movement.
Here is your Video for #ReleaseThePressure